My journey into digital marketing started with a simple curiosity—how do brands influence what people feel, choose, and trust? This curiosity grew during my MBA in Branding, Marketing, and Marketing Communication, where I built a strong foundation in consumer behavior, brand identity, and strategic storytelling.

Before moving into digital marketing, I spent over four years as a Sales and Marketing Executive in the UAE. Working in such a dynamic market, especially within the pharmaceutical and baby-care sectors, helped me understand real customer needs, cultural influence, and market trends. This hands-on experience now shapes how I approach marketing as a freelancer.

As I entered the digital space, I expanded my skills across social media marketing, SEO, content creation, email campaigns, analytics, PPC, and digital branding. I learned how to combine creativity with data to help businesses make confident, effective marketing decisions.

Today, my goal is simple: to help brands understand their audience, communicate with clarity, and build meaningful connections in the moments that matter. I’m continually growing, learning, and committed to creating value with every project I take on.